Thoughtfully designed pieces for kids & homes

PUPUPULA is a kids & home lifestyle brand inspired by everyday family life.

Through collaboration with international well-known design studios, PUPUPULA creates trend-driven pieces that balance practicality, quality, and lasting appeal.

Its products have been recognized through multiple international design awards.

Brand story

As Sic entered parenthood, she found it challenging to find quality, educational, and functional products that grow with her children. We sought designs that are adaptable to their rapidly evolving needs and inspire independence. This led us to build PUPUPULA with a conviction that drives our mission: Let Kids Be Kids, so that you can Enjoy Parenting More.

PUPUPULA, pronounced [pū~pū~pū~la], captures the joyful, light sounds of childhood. Our brand designs contemporary and thoughtful furniture.

Sic & Ainland
Co-founders of PUPUPULA

Let Kids Be Kids

Every child is unique. Our designs inspire them to think for themselves and play with endless curiosity. They are designed to encourage growth and develop independence.

Enjoy Parenting More

Parenting is a long journey. We design our products based on insights to provide solutions at different phases. Our products empower you to enjoy quality time with your children and regain personal freedom.

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